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    May 2002

    R.E.D. and ANON Create Limited Edition Products to Support Boarding for Breast Cancer

    BURLINGTON, Vt. (June 11, 2007)

    Action sports brands R.E.D. Protection and ANON Optics today announced that they are creating a limited edition helmet and goggle to benefit Boarding for Breast Cancer (B4BC), the leading non-profit, youth-focused breast cancer awareness foundation that teaches young people the importance of early detection and the value of a healthy lifestyle. The signature helmets and goggles will arrive in select Burton North American retailers this October, which is observed as National Breast Cancer Awareness Month.

    ”It is so awesome that ANON and R.E.D. have come together to support healthy lifestyles for women, including breast cancer prevention,” says Olympic gold medalist Hannah Teter. “I am so stoked to be a spokesperson for this campaign, which raises money and awareness for B4BC!”

    "Burton has supported Boarding for Breast Cancer since the foundation's inception, and we are thrilled that this relationship is expanding into the ANON and R.E.D. brands," says Justine Chiara, Executive Director of Boarding for Breast Cancer. "We're also very happy to have Hannah on board as a spokesperson for these products. Not only is she an inspiration to young girls around the world, but she's always the first rider to stop by our booth at the Burton US Open to say hi and grab a wristband and stickers."

    B4BC’s mobile educational facility can be found on-site at some of the action sports industry’s biggest events, including the Burton US Open, US Open of Surf, X Games and Vans Warped Tour. All pre-tax profits from B4BC R.E.D. and ANON product sales will go directly to help fund B4BC’s unique youth outreach program.

    The R.E.D. B4BC Women’s Hi-Fi helmet and ANON B4BC Majestic goggle will retail for $100 and $80, respectively. A favorite of R.E.D. pro athletes, the women’s Hi-Fi helmet is incredibly lightweight with a low profile design. Mesh vents, removable ear pads and ASTM 2040/CE 1077 certification are a few of this helmet’s key features. The ANON B4BC Majestic goggle is specifically designed for the unique contours of a woman’s face for a level of comfort and style unmatched on the hill.

    Consumers can find the B4BC R.E.D. and ANON products at Burton Flagship stores in New York City, Chicago (opening in late summer of 2007) and Burlington, Vermont. Both the helmet and goggle will also be available at and select Burton Authorized Retailers nationwide.

    About R.E.D. Protection
    Founded in 1996 by Burton Snowboards, R.E.D. is dedicated to the evolution of impact protection by creating helmets and body armor that unite forward-thinking style with the latest technology.

    About ANON optics
    Founded in 2001 by Burton Snowboards, ANON is a premier optics brand that offers unique goggles and sunglasses driven by styles rooted in fashion and the action sports lifestyle.

    About Boarding for Breast Cancer (B4BC)
    Boarding for Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation designed to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. Boarding for Breast Cancer was inspired by Monica Steward, who started her battle with breast cancer at the age of 26.

    source: Mia Troy,
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