Burton Snowboards Hires New Vice President of Apparel

[bustamove]

BURLINGTON, Vt. (March 22, 2007) – Burton Snowboards today announced that it has hired Gabrielle Sampietro as its first Vice President of Apparel, a newly created position that will head up the leading snowboard company’s four-season apparel business. Gabrielle will be based in Burton’s Irvine, California offices and will begin her new role on Monday, March 26.

“Gabrielle brings 25 years of diverse, international experience to the growing apparel segment of our business,” says Burton CEO Laurent Potdevin. “She created and owned her own successful apparel company, held senior level positions at multi-national corporations and has extensive experience with apparel development, sourcing, production and quality control. Her multi-faceted skill set and expertise will be a tremendous asset to Burton’s Senior Management team and the apparel crew.”

Reporting to Burton’s Executive Vice President and General Manager Clark Gundlach, Gabrielle is charged with taking Burton’s growing apparel business to the next level. She will create and execute the global strategy for the apparel segment and head all aspects of product development, including sourcing and merchandising. Gabrielle will also lead an apparel team, which will be based at Burton’s Irvine California offices in the heart of the board sports industry.

“We conducted an extensive search through a pool of highly qualified candidates, and Gabrielle rose to the top because of her impressive range of expertise in the apparel industry,” says Burton’s Executive Vice President and General Manager Clark Gundlach. “We’re very excited to have someone of Gabrielle’s caliber driving our apparel business into the future.”

About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its grassroots efforts to get the sport accepted at resorts and its team of top snowboarders. In 1996, Burton began growing its family of brands to include board sports equipment and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan. For more information, visit www.burton.com.

Source:
Dawn De La Fuente
Burton Snowboards

[mshane]

So true. I guess these boards gave CNN something else to cover besides potential VP's quoting coffee cups and the war. This sitch is really not helping at all. Thanks for sharing
burton snowboard