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    Aug 2006
    SF bay area

    First Alert Launches Easy-To-Use Tundra Fire Extinguishing Spray to Extinguish Fires


    Lightweight, Wide Spray Nozzle Design Helps Put Out Fire Fast

    Aurora, Ill.
    - Fires can double in size every 30 seconds,1 and it is during those precious seconds a fire can spread, putting lives at risk. To help put fire out fast, BRK Brands, Inc., the maker of First Alert(-brand safety products, introduces Tundra (tm) Fire Extinguishing Spray, a Strong, Accurate, Fast and Effective new safety tool to extinguish fire. Tundra(tm) Fire Extinguishing Spray is designed for consumers looking for a safety product that is easier to handle during an emergency.

    Tundra(tm) Fire Extinguishing Spray contains a powerful, proven and effective liquid firefighting agent and familiar spray nozzle design that is easier to operate and covers a wider surface area-up to three times2 greater than a typical actuator. Performance tests also show that the discharge time for Tundra(tm) Fire Extinguishing Spray is up to four times3 greater than typical fire extinguishers, giving users more time to fight the fire. Tundra(tm) Fire Extinguishing Spray is effective on common fires including paper, fabric, wood, cooking oil and electrical fires.

    "We developed this product in response to consumers who told us they find traditional fire extinguishers to be intimidating to use," says Deborah Hanson, BRK Brands/First Alert(r) director of external affairs. "Tundra(tm) Fire Extinguishing Spray has a familiar design that is as easier to use than other products. That means consumers can respond more quickly." First Alert(r) advises all consumers to call the fire department or appropriate emergency personal and evacuate the area before attempting to put out any fire.

    Just nine inches tall and weighing about 22 ounces, Tundra(tm) is compact and light weight making it easy to store in a backpack, glove box or cabinet. Tundra(tm) Fire Extinguishing Spray is a great addition to the away from home first aid kit.

    The firefighting agent in Tundra(tm) is biodegradable which also makes for easy cleanup, making it a great option to ensure that the campfire is out when leaving a site. If used in an RV or on a grill during an emergency, simply wipe the surface area with a damp cloth once the fire is out and the surface is cool.

    Available at many retail locations nationwide.

    Learn more about Tundra(tm) and the full line of First Alert(r) safety products by visiting

    BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Jarden Corporation (Rye, NY) NYSE:JAH, a leading provider of niche consumer products used in and around the home. For nearly 40 years, BRK Brands, Inc. has been the manufacturer of First Alert(r)-branded home-safety products including smoke alarms, carbon monoxide alarms, fire extinguishers and escape ladders. Such products are also manufactured and marketed under the BRK Electronics(r) brand for the builder and contractor audiences. BRK Brands, Inc. products are found in more than 30 countries worldwide. For more information, visit, or

    # # #
    1. U.S. Fire Administration
    2. Three times wider surface area;typical actuator-14 in2 vs. Tundra(tm) actuator-48 in2
    3. Four times greater than 2-B:C or 5-B:C kitchen fire extinguisher; minimum of approximately 32 seconds vs. approximately eight seconds
    (c)2007 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.
    First Alert(r) is a registered trademark of The First Alert Trust, Aurora, IL 60504
    BRK Electronics(r) is a registered trademark of BRK Brands, Inc., Aurora, IL 60504
    Tundra(tm) is a trademark of BRK Brands, Inc., Aurora, IL 60504

    Sara Danzinger
    Dave Harding
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