Industry figures...

Okay, so I meant to post these back in mid-January. Oh well:

MARKET SHARE DATA
Dollars Sold as % of Column Total

Prior YTD - YTD - % Change

Burton 38.01% 45.66% 7.65%

Ride 13.32% 11.38% -1.94%

K2 11.26% 10.35% -0.91%

GNU 3.82% 4.55% 0.73%

Rome 1.96% 3.82% 1.86%

Salomon 4.89% 3.80% -1.09%

Nitro 2.88% 2.45% -0.43%

Palmer 3.95% 2.19% -1.76%

Lib Tech 1.70% 1.96% 0.26%

Forum 1.81% 1.90% 0.09%

Rossignol 2.36% 1.87% -0.49%

5150 1.98% 1.24% -0.74%

Atomic 2.28% 1.12% -1.16%

Arbor 0.50% 1.07% 0.57%

Never Summer 1.38% 0.99% -0.39%

Morrow 0.84% 0.84% 0.00%

Capita 0.55% 0.76% 0.21%

Option 1.64% 0.72% -0.92%

Santa Cruz 0.71% 0.58% -0.13%

Limited 0.76% 0.55% -0.21%


Prior YTD 96.60% YTD 97.80%

These are for US only and are in order by YTD sales %. Understand that certain happenings have played a role in these numbers. For example, Burton's lower end product is now sold at The Sports Authority.

For their end of season sale and I can confirm there were mostly Burton boards on display. However, I'm not sure where in the product line they were. I did pick up a nice Convert 2-in-1 jacket in a nice burnt orange color. Now my kids will have no excuse for not finding me at the end of a run.

I have the SIA audit info also, one thing is that the number are really incomplete, it's just a general overview of shops that reply. I can see trends & what sells though. I look at our numbers & they are way off. Example would be on specialty & chain store showed that units sold is roughly 4% of our actual sales to the US.
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