View Full Version : Light & Motion Appoints Daniel Emerson New President and CEO

02-15-2007, 11:29 AM
Monterey, CA. - (February 14, 2007) - Light & Motion, a leader in underwater video, photo and bike lighting solutions, today announced the appointment of Daniel Emerson as Chief Executive Officer. Mr. Emerson will also join the Board of Directors. Emerson brings to Light & Motion an established record leading outdoor recreational products companies.

Emerson succeeds Co-founder Barrett Heywood who will continue to play an active leadership role by serving on the Board of Directors. “During the last 7 years we have established ourselves as innovators in our markets, with technology leadership in LED & HID bike lighting as well as opening the door to underwater digital photography. I am confident that Daniel will build on this foundation to bring underwater photography and night riding to a much larger audience.”

"It is hard to imagine a better fit for the stewardship of Light & Motion than Daniel. Aside from being a seasoned leader, he has a deep understanding of our markets, customers, and our manufacturing excellence.” said Co-Founder and Board Member Michael Topolovac. “We also see his operational experience in marketing and product strategy as key as Light & Motion enters a new area of growth.”

Emerson joins Light & Motion after 12 years of experience in leading companies in outdoor markets. He was most recently the Product Director of K2 Sports in Seattle Washington. Prior to joining K2 Sports in 2004, Daniel served as the General Manger of Atlas Snowshoe Company in San Francisco where he grew the company to $20 million in sales.

“I am thrilled to be joining the Light & Motion team. It is rare to find such a talented team in a company of this size. Light and Motion is well positioned to become the market leader in high performance bike lights and intelligently designed, ergonomic underwater video and photo tools. Its unique history and story, its domestic manufacturing strength, and its solid record of innovative design portend great things for the future.” says Mr. Emerson.

About Light & Motion

In 1989 Light & Motion founders Barrett Heywood and Michael Topolovac started experimenting with underwater lighting systems in Monterey, California. These dive enthusiasts were driven to build a vertically integrated manufacturing company where designers would create innovative world-class products for a variety of sport-specific applications. In 1999, they brought their proven experience and pioneering spirit to the world of cycling. As their product line continues to expand, their mission remains the same: To enhance the lives of our customers through our
products and personal interactions.

Light & Motion supports their customers and products by creating an organization that exemplifies and embraces the ideals of quality and trust. The company supports measures to reduce waste and emissions by recycling and utilizing alternative transportation. They also encourage consumers to return spent batteries for safe recycling. The company is
recognized by the US Congress, California State Assembly, and AMBAG (Association of Monterey Bay Area Governments) for outstanding and invaluable service to the community.

Light & Motion Lighting Systems are available nationwide through its network of independent retailers. More information about the company can be found on their web site at www.lightandmotion.com (http://www.lightandmotion.com).

Jackie Petro
Light & Motion